We are often asked how we came up with the Peticular concept. Well we have our gorgeous (but occasionally naughty) dog, Rufus, to thank for it. When he came into our lives seven years ago, we were slightly obsessed with him (as any pet owner would understand!) and wanted to shower him with all the nice things! Not long after he came into our lives, we had to go on a trip to the US where we discovered so many amazing pet boutiques, offering stylish and quality made products and just a whole next level way of looking after our fur families.
When we got back to Australia, we were pretty uninspired by the choice of stores and products that were available here (and frankly wished we did more shopping while we were in the US!). So one late night, after a bottle or two of wine, we said to each other, well why can't we bring all of these fun things to Australia, put them up on a website and offer them to other owners like us who want high quality, stylish, unique and fun products for our pets.
And so Peticular was born in November 2011. Products for particular pet people.
We started off importing the amazing range of beds from Pet Lifestyle & You (P.L.A.Y) and sold out in a matter of weeks. We knew we had hit on something! And so we began expanding the range of products we offered, from the beautiful handmade collars and leads by MATTIE + MARGOT to the range of all natural products by Natural Dog Company, including the best selling Snout Soother.
And as they say, the rest is history...